Around 2:20 p.m. 2/14/12, the blog post was removed. Click here for the cached version.
The popular "Pioneer Woman" blog has quite an eyebrow-raising post dated yesterday. The post written by Ms. Sanders shows how to make your own anti-Valentine's Day cards.
She chose original "inspiration" cards from Etsy sellers, posted a photo from the sellers shops and then proceeded to give a step-by-step tutorial on how to make each card yourself. According to discussion on Etsy, the post originally did not credit the Etsy shops. One of the card sellers has verified in the Etsy forum that Ms. Sanders did not ask for permission when using the Etsy photo.
Now, it is fairly normal for a blogger to use an Etsy photo and say "oh, look at this beautiful bowl I found on Etsy" and having the photo link to the Etsy page where the bowl is listed for sale. It's quite another thing to give a step-by-step tutorial on how to make the bowl!
Is anyone still thinking "what's the big deal?" The author didn't just take someone else's idea and copy it for personal use. She showed everyone else "hey, here's how you make this so you don't have to buy it." The blog owner, Ree Drummond, has a show on the Food Network. She has published a cookbook. Her Pioneer Woman Eacebook page has over 385,000 followers.
What would you think if Martha Stewart saw something on Etsy and had a TV segment with a step-by-step demo of how to make the item, without ever contacting the original designer?